Edson Pavoni
The White Mirror
installation / 2017
The White Mirror is a 22 meter long interactive digital mural. It reflects its visitors through creature-like images that expand when they touch each other.
The White Mirror video introduction,
1 min.
What should create the future?
Diversity.
That was the starting point for building The White Mirror. Commissioned by Nubank to be a permanent installation at their headquarters in São Paulo, the work aimed to celebrate the power of difference.
The panel, with 22 meters in length and almost 4 meters in height, may seem as a plain white wall from afar, especially if there is no one passing by it. Once it detects, however, the presence of a human being, the panel reveals itself as a digital and dynamic installation.
Diversity.
That was the starting point for building The White Mirror. Commissioned by Nubank to be a permanent installation at their headquarters in São Paulo, the work aimed to celebrate the power of difference.
The panel, with 22 meters in length and almost 4 meters in height, may seem as a plain white wall from afar, especially if there is no one passing by it. Once it detects, however, the presence of a human being, the panel reveals itself as a digital and dynamic installation.
The White Mirror panel
gets activated when visitors pass by it.
Images by Rafael Socrates.
Images by Rafael Socrates.
Each person that passes by the work is surprised by the algorithmic generated creature-like images that follow them as they walk.
Different shapes, colors and behaviors arise, according to the person's movements, height and speed.
When two people touch each other, each of their "creatures" expands and celebrates the connection with an explosion of color and movement, as if the entire space had been designed for that single moment.
Different shapes, colors and behaviors arise, according to the person's movements, height and speed.
When two people touch each other, each of their "creatures" expands and celebrates the connection with an explosion of color and movement, as if the entire space had been designed for that single moment.
The White Mirror panel
gets activated when visitors pass by it.
Images by Rafael Socrates.
Images by Rafael Socrates.
The White Mirror discusses the transformative potential of recognizing and overlapping our differences as individuals to collectively create a future that breaks with prejudicial and biased traditions that have been long established.
The White Mirror panel
gets activated when visitors pass by it.
Images by Rafael Socrates.
Images by Rafael Socrates.
Credits
Edson Pavoni, artist
Commissioned by
Nubank
Production Strategy & Design Leader
Carolina Anselmo
Designers
Lucas F. Artacho, Junior de Góis & Guilherme Bullejos
Electronics
André Biagioni & Dimitre Lima
Software, Content & Motion
Dimitre Lima
Creative Coding
Henry Perigo
Assembly Leader
Erick Maniusis
Photography & Video
Rafael Sócrates
Special thanks to Pagu Senna
Edson Pavoni, artist
Commissioned by
Nubank
Production Strategy & Design Leader
Carolina Anselmo
Designers
Lucas F. Artacho, Junior de Góis & Guilherme Bullejos
Electronics
André Biagioni & Dimitre Lima
Software, Content & Motion
Dimitre Lima
Creative Coding
Henry Perigo
Assembly Leader
Erick Maniusis
Photography & Video
Rafael Sócrates
Special thanks to Pagu Senna